The Can’t Miss
2012 African Social Marketing Forum
Full Day Agenda, visiting:
Dar-es-Salaam, Tanzania on 23rd May at New Hyatt Hotel
Lilongwe, Malawi on 25th May Sunbird Hotel,
DELIVERING CONTENT TO ASSIST YOUR LOCAL SOCIAL PROGRAMME NEEDS
This one-day forum will give you learning’s and best practices from social marketing and commercial marketing case studies, covering:
• Basic principles of social marketing.
• Global examples.
• Commissioning effective programmes.
• What we know about behaviour and how to influence it.
• Experiential marketing and how to use it as an effective tactic to personally engage target
audiences to bring about behavior change.
• Commercial marketing learning’s for behavior change programmes.
KEY NOTE PRESENTATION & SESSIONS BY PROF. JEFF FRENCH
Jeff has over 35 years’ experience at the interface between governments, public, private and the NGO sector and has published over 80 chapters, articles and books in the fi elds of behaviour change, social marketing, community development, health promotion and social communication. He is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London and teaches at four other Universities as well as consulting and speaking at international conferences around the world.
SEATS ARE LIMITED. BOOK EARLY TO AVOID DISAPPOINTMENT
Tanzania Registration:
To book for Dar es Salaam Forum, mail Alice on alice@exp.co.tz or call her on +255 787 888 966
Malawi Registration:
To book for Lilongwe Forum, mail Allen on amukwenha@exp.co.mw or call him on +265 888 408 880.