MARKETING FOR SOCIAL IMPACT
Social marketing applies commercial marketing principles and techniques to change people’s behaviours to benefit societies, communities and individuals.
Exp Social Marketing is the specialised social marketing acumen within the Exp Group which:
• Addresses critical challenges to health and development in Africa
• Prioritises marginalized consumer segments at the bottom the pyramid
• Focuses on socially valuable products, services and behaviour changes
• Leverages market forces to build systems for sustained social change
Exp Social Marketing offers:
• An established African network of social marketing expertise
• Consulting, strategy development and programme management
• Ability to personally engage consumers and communities in behaviour change
• A practical methodology for achieving results – Sixth Sense Intervention™ tool