Social Marketing is the systematic application of commercial marketing theories along with other concepts and techiques to achieve specific behavioural goals for social good.
Exp Social Marketing designs and executes sustainable models for customer and community engagement with the aim of improving the promotion of relevant behaviours to achieve specific goals with specific audiences.
Exp Social Marketing offers:
Established African network with proven ability.
Experience in Strategic and Management programmes and projects
Ability and experience to reach customers and communities on a one-to-one and more personal engagement.
Proprietary Sixth Sense Intervention tool.
Sixth Sense Intervention - Creating Ideas that bring about Behaviour Change
Exp offers successful behaviour change that is brought about as a result of our proprietary methodology, which is based on an understanding of human emotional behavioural triggers. This means that messaging moves from passive understanding to an active behavioural change through strategies that allow the target audience to personally experience the emotions that bring about behavioural change.
How do we do this? We identify the emotional triggers of the target audience and relate them back to the opportunity for (the required) behavioural change.
ESM Success Story